Redcon1 completed a growth capital investment with Trivest Partners, a PE firm focused on founder/family-owned businesses.
The capital supports Redcon1’s continued growth as it looks to extend its products and distribution to reach a global audience. Trivest Growth Investment Fund II, with $435 million in capital commitments and focused exclusively on making growth and non-control investments, partnered with Redcon1 for its next phase of growth and development.
Headquartered in Boca Raton, FL with fulfillment centers in Nashville, TN, Redcon1’s products appeal to a wide range of consumers and athletes and sold at retail outlets including Walmart, Vitamin Shoppe, Meijer’s, Dick’s Sporting Goods, GNC, 24 Hour Fitness and at military exchanges and commissaries.
“Given our tremendous growth, Redcon1 is at an inflection point and Trivest’s proven experience helping to accelerate omnichannel consumer brands made them the right strategic partner for us,” said Aaron Singerman, founder Redcon1.
“Trivest’s strategic and operational support will enable our team to reach new customers and support the product innovation initiatives with our mission in mind to help you get to the highest state of readiness,” said Eric Hart, president and co-owner, Redcon1
Jamie Elias, a partner at Trivest and head of its non-control investment strategies, commented, “We were impressed by the strength of Redcon1’s brand resonating with their community, which is a testament to the leadership team and their approach to customer engagement. We are incredibly excited about the opportunity to help the Company and its employees continue building on an already impressive trajectory.”
Photo courtesy Redcon1