Asics selected four startups’ collaboration proposals at its demo day, based on vision and feasibility. The theme for applications for the program was “Sound Mind, Sound Body.”
Month: March 2021
SFIA: Home Fitness Paces Sporting Goods Gains Amid Pandemic
SFIA’s 2021 Manufacturers Sales By Category Report shows double-digit solid sales gains across golf, camping, firearms, and fleece, but the fitness equipment category saw the most significant gain boosted by the home-fitness craze.
AAFA Names 2021 American Image Awards Honorees
The American Apparel & Footwear Association (AAFA) announced its American Image Award honorees which it will commemorate virtually on June 21. The 2021 honorees “exemplify leadership, excellence and outstanding achievement in all sectors of the apparel and footwear industry, including design, manufacturing and retail,” AAFA said. The honorees are HanesBrands, Inc., Company of the Year; […]
Upward Trend In Baseball Participation Takes A Hit During COVID-19 Year
The COVID-19 pandemic hit as baseball participation was on the upswing, according to research conducted by the National Sporting Goods Association (NSGA). Initial data to NSGA from 2020 shows overall participation at 11.7 million, which was a 4.5 percent decline from nearly 12.3 million in 2019.
Scheels To Open In Colorado Springs On Saturday
Scheels Sporting Goods will be opening its second store in Colorado in Colorado Springs on Saturday, March 27.
Burley Expands Distribution In Nordic Region
Burley has expanded distribution to Nordic countries through a new partnership with Cycle Service Nordic.
Cascade Designs Appoints President For North America And Pacific Rim
Cascade Designs, the parent company of Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite, has appointed Jim Osgood as the company’s newest president of North America and the Pacific Rim.
Quality Bicycle Products To Distribute Pirelli Cycling Tires In North America
Pirelli announced that the U.S.-based company Quality Bike Products will be a new distributor of the Pirelli Cycling tire range for the North American market.
RYU Apparel Partners With NFL Alumni Academy
RYU Apparel Inc. signed a two-year agreement to become the official tailored urban athletic apparel of the NFL Alumni Academy.
Altra Announces New Athletes To Its 2021 Elite Ambassador Team
Alta announced it had finalized its 2021 Elite Ambassador Team with Ryan Montgomery and Justin Grunewald. Throughout this year’s sponsorship, each of the 20 ambassador athletes will represent Altra at events and on social media, share their experiences and wear Altra footwear for training and competition. Montgomery is preparing for a 100-mile race while coaching […]
Inside The Call: Shoe Carnival Builds On E-Commerce And CRM To Post Strong Q4 Results
Shoe Carnival continued to out-perform in its fiscal fourth quarter as the family footwear retailer capitalized on a focused operational and financial performance, an established e-commerce platform and solid experience and talent in the executive ranks, merchant team and store operations during a very difficult year for retail.
Tommy Hilfiger Appoints Global Chief Marketing Officer
Tommy Hilfiger, which is owned by PVH Corp., appointed Alegra O’Hare as chief marketing officer. Her previous experience includes Gap and Adidas Originals.
SFIA: Consumer Fitness Category Drives Overall Industry Market Growth In 2020
Despite an economic recession in 2020, the U.S. sports and fitness market, including footwear, apparel and equipment, grew by 0.6 percent in 2020, according to the SFIA 2021 Manufacturers Sales By Category Report.
Nike And H&M Face China Backlash Over Xinjiang Stance
Nike and H&M are facing a backlash from Chinese state media and e-commerce platforms over historic statements of concern about forced labor in Xinjiang. The backlash comes days after a round of sanctions stoked tensions between Beijing and western governments.
Foot Locker Appoints CFO
Foot Locker Inc. announced the appointment of Andrew E. Page as executive vice president and chief financial officer. Page joins Foot Locker from Advance Auto Parts.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal