Adidas aims to double its e-commerce sales by 2025 and make its products more sustainable as part of a five-year strategic plan, “Own the Game.” The plan also calls for revenues to expand between 8 percent and 10 percent on average annually and profits to increase at a faster rate.
Month: March 2021

Ron Jon Surf Shop Sets Succession Plan
Ron Jon Surf Shop announced that Michele Goodwin, currently vice president of retail operations and human resources, has been selected as Ron Jon Surf Shop’s next company president and COO. Goodwin will assume her new role on May 1, when. Debbie Harvey, president and COO of Ron Jon Surf Shop since 2008, retires.

Roxy Appoints Global And Creative Design Director
Roxy appointed Stephanie Micci as its first-ever global and creative design director. She was previously head of design for Tommy Hilfiger Sport.

Team USA And USOPC Sue Puma Over Olympics Trademarks
Team USA and the U.S. Olympic and Paralympic Committee (USOPC) filed a lawsuit against Puma in Colorado Federal District Court for trademark infringement and unfair competition.

SFIA, NFHS & NCAA To Host Virtual Team Sports Rules Conference
SFIA, NFHS and the NCAA have moved its traditional Team Sports Rules Conference in Indianapolis, IN to a virtual platform on April 13-14, 2021.

Zwift Appoints New Board Members
Zwift, the online fitness platform for cyclists, runners and triathletes, appointed Patrick Pichette and Celeste Burgoyne to its board of directors. The appointments follow Zwift’s recent Series C funding round.

Retro Fitness Hires Chief Development Officer
Retro Fitness announced the appointment of Mark Andrews as chief development officer.

Nike Hires New GMs For North America, APLA And Men’s
Nike Inc. appointed Sarah Mensah as VP/GM, North America and Amy Montagne as VP/GM, APLA. Aaron Cain becomes VP/GM, Men’s.

Inside The Call: Dick’s SG Looks To Build On Momentum In 2021
Dick’s Sporting Goods reported record sales and earnings for the fourth quarter and year and predicted continued strong demand across golf, outdoor, fitness and active lifestyle categories as well as recovery for team sports in 2021. Conservative guidance was still provided for 2021 as the company seeks to hurdle 2020’s pandemic-driven gains.

Morakniv Celebrates 130th Anniversary; Appoints New CEO
Morakniv, creator of Swedish knives since 1891, announced the hiring of Johan Burtus as CEO, as it celebrates its 130th Anniversary.

Nautilus, Inc. Appoints Chief People Officer
Nautilus, Inc. today announced that it had hired Ellen Raim as Chief People Officer, effective March 2.

Inside The Call: Clarus Delivers Robust Q4 As Black Diamond’s Growth Climbs Back
Clarus Corp. reported total sales were up 24.4 percent in the fourth quarter ended December 31 on the back of accelerating growth of the Sierra Bullets brand and continued recovery of Black Diamond. The gains came despite continued supply chain constraints holding back gains in both segments.

SIA Announces Consumer Festival Dates
Snowsports Industries America (SIA) launched exhibitor pre-registration for its winter outdoor consumer shows—the Snowbound Festivals—featuring the winter outdoor brands.

Herschel Supply Appoints First Chief Executive Officer
Herschel Supply Co. announced that Jon Hoerauf will join the company as chief executive officer, effective immediately. He was formerly president at Arc’teryx.

Dick’s SG’s Q4 Sales Surge 19.6 Percent
Dick’s Sporting Goods, Inc. reported fourth-quarter earnings nearly doubled year-over-year on an adjusted basis as sales ran up 19.6 percent. At the mid-point of its expected range, Dick’s sees sales in 2021 climbing 2 percent from 2020 and 11 percent versus 2019.