BowTech Archery has named two new directors to its leadership team…
Year: 2014
L.L.Bean Ups Annual Charitable Giving
L.L.Bean's board of directors approved an increase in spending on its Charitable Giving Program to $1.9 million, indicating the retailer saw improved results in 2014…
SIA Releases Snow Show Education Schedule
SnowSports Industries America (SIA) released an updated list of free educational opportunities available to registered Snow Show Attendees during the upcoming 2015 SIA Snow Show…
Nike Rebrands Nike ACG to NikeLab ACG
Nike Inc. is rebranding Nike ACG (All Conditions Gear), its extreme-weather sub-brand launched in 2009, to NikeLab ACG with a greater focus on urban markets…
Sunski Hires JAM Media Collective
Sunski, a sunglasses brand launched in 2012 on Kickstarter to target the $50 price point, has hired the boutique public relations and social media agency JAM Media Collective…
Under Armour Expected to Sign Andy Murray
Under Armour is set to sign Andy Murray, the British tennis star, to an endorsement deal, according to reports in the U.K. press…
Western Mountain Resort Bookings Ascend in November
Occupancy and revenue figures for the 2014-15 ski and snowboard season continued their upward trajectory at 19 mountain resorts in six western states last month, according to Denver-based DestiMetrics …
Transportation Group Approves 1,253 Miles of U.S. Bicycle Routes
The American Association of State Highway and Transportation Officials (AASHTO) has approved 1,253 miles of new U.S. Bicycle Routes (USBRs), according to the Adventure Cycling Association, which has been working with the standards setting body since 2005
Osmo Nutrition Names Will Garratt as CEO
Osmo Nutrition, the maker of hydration products, hired Will Garratt as its chief executive officer. He will work closely with Founder Dr. Stacy Sims, to enhance and accelerate product development efforts…
Reebok Opens Four FitHub Stores in Southern California
Reebok opened four new retail locations in Southern California in November, putting the brand on track to open 11 U.S. locations by the end of the year…
Adidas Displaces Nike as Arizona State University Licensee
Adidas will replace Nike as the official athletic footwear, apparel and accessory brand for the Arizona State University Sun Devils in an eight-year deal valued at $33.8 million…
Robinson Outdoors Announces New Sales Force and Territories
Robinson Outdoors Products has announced selection of the hunting and outdoor product manufacturer's sales representative groups to cover the United States and Canada…
Puma Names Rihanna its Global Ambassador
Puma and pop star Rihanna will kick off a new multi-year partnership in January 2015 which calls for the pop music start to serve as Puma's global ambassador for Women's Training and serve as the Puma women's creative director…
Reebok Signs MMA Stars
Reebok announced partnerships with two of the top Mixed Martial Arts (MMA) athletes in the world, UFC World Champions Jon Jones and Ronda Rousey. The signings of Jones and Rousey follow the recent announcement of Reebok’s groundbreaking partnership
Gray Loon Marketing Adds to Staff
Gray Loon Marketing Group has hired Julie Wilkins as project manager and copy editor. In that role, she is responsible for project supervision and client service for several of the agency's shooting, hunting, and fishing accounts…
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