Morakniv, the Swedish knife brand, has partnered with its U.S. distributor Industrial Revolution to sponsor the Mountain Rescue Association (MRA)…
Year: 2014
Keen Hires Verde Brand Communications
Keen hired Verde Brand Communications as its public relations and brand communications agency of record…
SFIA Urges Congress to Move on Trade Issues
In letters sent to Congressional leaders, as part of a broader trade coalition, the Sports & Fitness Industry Association (SFIA) is requesting retroactive renewal of the Generalized System of Preferences (GSP) and giving the President passage of Trade Pro

Keen Taps Verde Brand Communications as Agency of Record
Keen has hired Verde Brand Communications as its public relations and brand communications agency of record…
Accell Group’s Updated Forecast Calls for Second-Half Acceleration
Accell Group NV, which sells Raleigh, Diamondback, LaPierre and Haibike bicycles in the United States, said leaner inventories, higher sales of e-bikes and premium sport bikes and acquisitions will result in higher net sales, organic sales and net income
T.J. Maxx and Marshall’s Adding Outdoor Brands, Even Kayaks
T.J. Maxx and Marshall's gained access to more premium outdoor apparel brands and began selling kayaks in the fiscal third quarter ended Nov. 1 even as their parent company opened two new Sierra Trading Post locations in Denver. The off-price retaile
Leki Renews Contract with Lindsey Vonn
Leki inked an athlete sponsorship renewal agreement with two-time Olympic Medalist and four-time World Cup Champion Lindsey Vonn to last through the 2018 Winter Olympics in South Korea…
Pacific Brands Sells Footwear, Apparel Businesses
Pacific Brands entered into three unconditional agreements to sell its Brand Collective business in the Footwear, Apparel and Sport categories. Its wholly-owned footwear brands, Volley, Grosby and Julius Marlow, will be sold to a PE firm. The licenses for
ComScore Forecasts 16 Percent Holiday E-Commerce Growth
ComScore forecasts total online retail spending for the November–December period will reach $61.0 billion, representing a 16-percent gain versus year ago…
Rossignol Partners with Sandbridge Capital to Launch Apparel Business
Sandbridge Capital announced that it has acquired a minority stake in Rossignol with the intent of helping the French ski equipment manufacturer launch an apparel subsidiary and become a global, sports-inspired fashion brand…
Vibram Class Action Settlement Draws 154,927 Claims
Nearly 155,000 claimants will share $2.26 million Vibram USA set aside earlier this year to settle a class action lawsuit alleging the company used unsubstantiated claims to market it Vibram FiveFingers shoes. The numbers mean claimants will receive about
EORA Lowers Dues by $100 to Draw Bike Reps
The Eastern Outdoor Reps Association board of directors has authorized the trade group to lower its annual membership dues to $100 to $250 a year in 2015 in a bid to attract reps from the bicycle industry…
FDRA Identifies Top Footwear Factories with Inaugural Recognition
The Footwear Distributors and Retailers of America (FDRA) recognized eight Asian footwear factories for their high level of compliance with its new Code of Conduct Nov. 4 during a reception in Dongguan, China aimed at highlighting the importance of social
PacSun Hires Chief Marketing Officer
Pacific Sunwear of California, Inc. appointed Amber Fredman-Tarshis as its senior vice president and chief marketing officer. She has experience at Puma, Warner Bros., Victoria's Secret and was most recently CMO at Guess?…
Outdoor Foundation and Coleman Release Annual Camping Report
Eighty-five percent of the more than 40 million Americans who camped in 2013 took their first camping trip between birth and age 15, indicating the importance of youth excursions to establishing a camping habit, according to the 2014 American Camper Repor