Tim Machnik to head up developing sales force and dealer network in USA for Redring USA and NeverLost Outdoor Gear…
Year: 2014
Benelli USA Names New General Manager
Benelli USA has named Tom DeBolt as their General Manager…
Trek Unveils Smartphone Integrated Bike at CES
Trek Bikes and Samsung unveiled two concept bicycles at the Consumer Electronics Show in Las Vegas to demonstrate the multiple possibilities for integrating smartphones with bikes, delivering several benefits for cyclists…
Respect Your Universe Director, COO Leave Amid Restructuring
Respect Your Universe, Inc announced that Munir Ali, who was integral in listing RYU on the TSX Venture Exchange in 2012, has resigned as a director and that it has eliminated the position of chief operating officer held by Erick Siffert…
Asics America Expands Roster of Brand Envoys
Asics America accentuated its strength in the running category and expanded its commitment to the growing training category with the signing of elite coach Andrew Kastor and fitness expert Michelle Lovitt as brand trainers…
New Balance Expands Sponsorship of Team Garmin-Sharp
New Balance has expanded its multi-year sponsorship of Team Garmin-Sharp, the elite American professional cycling team owned by Slipstream Sports. The New Balance logo will be added to Team Garmin-Sharp’s kit and New Balance will become the exclusiv
Notre Dame Switching to Under Armour from Adidas
According to ESPN, Under Armour will supply Notre Dame's uniforms beginning at the start of the 2014-2015 school year, ending a 16-year run with Adidas…
Dick’s SG Becomes Title Sponsor of National High School Basketball Tourney
Dick's Sporting Goods has signed on as the title sponsor of the Dick's Sporting Goods High School National Tournament. The tournament will also have a new home in New York City's Madison Square Garden for its sixth annual boys and girls cha
POC and Volvo Engineers Team up to Protect Cyclists
POC has partnered with Volvo Car Group to explore new ideas for protecting road cyclists. Engineers and product designers from both Swedish companies will work together and apply their findings to upcoming products. The partnership comes as POC, which tra
PeopleForBikes Promotes Martha Roskowski to VP
Martha Roskowski, director of the Green Lane Project at PeopleForBikes (formerly Bikes Belong), has been promoted to vice president of local innovation, effective immediately. She will continue to serve as a member of PeopleForBikes’ senior manageme
Nemo Hires Digital Director
Nemo Equipment, Inc. has brought Donald Stickney on as digital director. He previously worked at Puma…
L.L. Bean Names Nordic Champion as Brand Ambassador
L.L.Bean announced a multi-year partnership with the most successful U.S. cross-country skier in history, Kikkan Randall. A World Champion and two-time World Cup sprint title winner, Randall will work with L.L.Bean, testing products in her native Alaska,
G3 Hires The Apex Group Sales Team for Pacific Northwest
G3 Genuine Guide Gear Inc. hired David Gunther and The Apex Group sales team to represent its sales division in the Pacific Northwest…
NEMO Hires Digital Director to Address Evolving Consumer
NEMO Equipment, Inc., brought Donald Stickney on as digital director in an effort to enhance the consumer experience at the company's website. Stickney will be responsible for all aspects of NEMO’s digital presence including managing and growi
Nikwax to Provide Rab with Fluorocarbon Free Hydrophobic Down
Nikwax is partnering with Rab to provide Nikwax Hydrophobic Down in all of Rab’s down apparel and down sleeping bag pieces beginning in 2014…
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