Craft, the Swedish functional sportswear brand, has signed the world’s best cross-country skier Marit Bjørgen to a 4-year contract…
Year: 2014
Toms Expands into Coffee
Toms announced the launch of Toms Roasting Co. (http://www.Toms.com/coffee), as the next product in the evolution of Toms' One for One movement. For every bag of coffee purchased, Toms will provide one week of water to a person in need…
Under Armour Launches in Brazil
Under Armour Founder and CEO Kevin Plank joined Ironman World Champion Chris McCormack and MMA champion Georges St-Pierre hosted at a press event in São Paulo, Brazil to signal the brand’s launch in this booming economic region. Under Armour will be
SFIA Football Council Announces Leaders
The SFIA Football Council, a committee of the Sports & Fitness Industry Association (SFIA), announced the selection of David Hill of Rawlings as chairperson of the council for 2014 and 2015. Chuck Huggins of Xenith was selected as vice chairperson for the
Karhu NA Appoints National Sales Manager
Karhu North America announced that Jordan Kinley has been promoted to national sales manager…
Backcountry.com Launches Adventure Travel Site
Backcountry.com launched an outdoor adventure marketplace Wednesday to connect customers with professional outdoor guides. Detour by Backcountry.com enables users to find and hire local, professional guides across the United States for skiing, climbing, m
Performance Bicycle Partners with Champion System to Offer Custom Apparel
Champion System builds a custom apparel portal for Performance Bicycle®…
Birdsong Manufacturing Selects The Media Group
Birdsong Manufacturing announced that it has selected The Media Group, a creative services agency based out of Chicago, Illinois, to manage its Public Relations and Communications efforts…
Government Shutdown Reduced Visits to National Parks By Nearly 8 Million
Visits to national parks declined by 9.1 million, or 3.3 percent, in 2013 compared with 2012, due in large part to the government shutdown that took place during the first 16 days of October, according to a report released by the National Park Service….
Ecco Reports Margins Improved in 2013 Despite Rising Costs
Danish shoemaker Ecco was able to increase operating margins in 2013 despite rapidly growing leather and labor costs and production constraints related to a 2011 fire that destroyed…
Eddie Salter Selects Maxima Media as Social Media Agency of Choice
Maxima Media, a full-service advertising and marketing company serving the outdoor industry, announces its selection by Eddie Salter – The Turkey Man…
Mule Deer Foundation Welcomes PRÓIS Hunting Apparel Founder Kirstie Pike to Board of Trustees
The Mule Deer Foundation board of directors voted to add Kirstie Pike, the founder and CEO of women's hunting apparel manufacturer PRÓIS Hunting & Field Apparel for Women, to the board…
Evernham Sales Associates Announces New Team Members
Evernham Sales Associates, Inc., an independent hunting, shooting and law enforcement manufacturer’s representative agency serving 13 Midwest states, adds four new sales representatives…
QDMA Called to Become the Unified Voice of Deer Hunting at the Whitetail Summit
Deer hunting needs a unified voice to secure and enhance its future, and QDMA is positioned to fill that need…
AAFA Turns Attention to Supporting Transatlantic Pact
The American Apparel and Footwear Association and its counterpart in Europe are lobbying their respective trade commissioners to ensure all apparel and textile duties be eliminated on the first day the Transatlantic Trade and Investment Partnership (T-TIP
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