Skistar, Sweden’s largest operator of ski resorts, said it will launch a major e-commerce site for skis, snowboards and other mountain sports products this autumn in a bid to monetize the traffic already hitting its site looking for adventure travel
Year: 2014
IMG and The Color Run Renew Global Partnership
IMG and The Color Run, LLC have extended their agreement to expand the popular 5K race event series into dozens of countries across Europe, the Middle East and Asia…
Backyard Collective Slated for Oakland, CA April 24
The Conservation Alliance will hold its second Backyard Collective event of 2014 on Thursday, April 24, in Oakland, CA. The event will team up employees of Alliance members with East Bay Regional Parks District to…
Utah Bike Summit Slated for April 25 in Salt Lake City
The sixth annual Utah Bike Summit will be held Friday, April 25, when citizens, riders, cycling advocates, government officials and representatives from some of the world's biggest bike brands will gather to discuss, plan and promote the efforts to m
Yue Yuen Strike Enters Third Day
Workers at some plants of Yue Yuen Industrial Holdings in Dongguan in Guangdong province went on strike for a third day on Wednesday, according to employees and labor-rights activists…
Finish Line Declares Quarterly Cash Dividend
The Finish Line, Inc. announced that its board of directors has declared a quarterly cash dividend of 8 cents per share of outstanding common stock…
TomTom to Use Mio Technology in Sport Watch
TomTom has become the second company after Adidas to license Mio Global’s patented heart rate technology in a sport watch…
GoMotion Hires National Sales Manager
GoMotion, manufacturer of wearable lighting systems for runners, walkers and hikers, hired Vince Morse as its national sales manager. Morse, a running industry veteran, comes to GoMotion with over a decade…
PrimaLoft Taps Sentemenetes to Spearhead Fabric and Fleece Unit
PrimaLoft, Inc. has hired 30-year textile and apparel industry veteran Chris Sentementes to lead its Performance Fabric and Fleece unit. As business development manager for the unit, Sentemenets will leverage more than 30 years in the industry to increase
Vans Hires VP of Marketing
Vans announced that Fara Howard has joined Vans as global vice president of marketing, reporting to Vans President Kevin Bailey.
Howard joins Vans from Dell…
Skins Hires Florida Rep
Skins, the world’s leader in gradient compression sportswear, has announced the newest edition to the team, Eric Law, who will be serving as the new Florida representative. Eric will be based out of Tampa…
Body Glove Adds Maz Quinn as Endorser
Body Glove International announced that Body Glove New Zealand has signed Maz Quinn, one of the most successful and well-known surfers to ever come out of New Zealand…
Nike Partners with USATF
USA Track & Field (USATF) and Nike, Inc. announced an expansion of their partnership that will significantly increase support of USATF programs, athletes and competitive groups. The new partnership marks an ongoing commitment from Nike to the sport in a s
Shoe Carnival Announces National Advertising Collaboration With Lifetime’s Devious Maids
Shoe Carnival, Inc. announced its collaboration with Lifetime’s Devious Maids to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the hit series D
Chaco Signs on as Platinum Sponsor of Outsiders Ball
Chaco has signed on as a platinum level partner of the Outdoor Foundation’s Outsiders Ball, which raised nearly $400,000 on the even or Outdoor Retailer Summer Market last year for programs that inspire a new generation of outdoor enthusiasts, champ
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