The University of Louisville and Adidas announced the University’s new contract with Adidas. The new deal extends the partnership between the two for another four years, through 2018-19…
Year: 2014
Nuun Adds Olympian Kara Goucher as Ambassador
Nuun, the electrolyte sports drink, welcomed Olympian Kara Goucher to its portfolio of elite athletes. Goucher will also be a Nuun stakeholder and collaborator on product development…
Headsweats Partners with Another Mother Runner
Headsweats announced their partnership with Another Mother Runner (AMR), a fierce, fun, active community of moms across the nation who share a passion for running, motherhood and living life…
Fanatics Partners with Phoenix Coyotes
The Phoenix Coyotes announced a multi-year agreement with Fanatics Retail Group, the business division of Fanatics, Inc., to manage the team’s retail store at Jobing.com Arena…
JayBird Welcomes Lauren Fleshman as a Brand Ambassador
JayBird, the sports brand known for its wireless premium headphones, added professional runner Lauren Fleshman to the brand’s ambassador team…
Xenith Appoints Social Media Manager
Xenith, LLC announced that Evan Polisher has joined the company to further develop their growing social media and digital presence…
Xenith Adds LeSean McCoy as Brand Ambassador
Xenith announced that running back LeSean McCoy has joined the Xenith Team as an Enlightened Warrior and Xenith Brand Ambassador…
Smith and Wesson Names Director of Key Retail Accounts
Smith & Wesson Corp. announced that it has hired sporting goods industry veteran Denzil Tallent as Director of Key Retail Accounts…
Yue Yuen Offers to Settle Strike Over Benefits
Yue Yuen Industrial on Thursday offered to make disputed social-insurance payments to settle a four-day strike, according to a report in the Wall Street Journal…
RWC Group LLC Appoints New Reps For Concern Kalashnikov Product Sales
RWC Group, the exclusive US importer of Saiga and Baikal rifles and shotguns, has appointed three new sales rep groups to handle product sales…
Michelle Peluso Joins Nike’s Board
Nike, Inc. announced that Michelle A. Peluso, Gilt's CEO, has been appointed to the company’s board of directors…
DSW Appoints CFO
DSW announced the appointment of Mary Meixelsperger as chief financial officer, effective May 1…
Lebron James Again Best-Selling NBA Jersey
The Miami Heat’s LeBron James once again topped the National Basketball Association’s (NBA) list of most popular jerseys, where he has reigned as No. 1 since winning his second NBA title. Tim Duncan (No. 14) made his return to the top-15 list
EBike Vendors On Board for Interbike/OR Media Event
EBike vendors BionX, Prodeco, Pete’s Electric Bike’s, Currie Technologies as well as LED Lenser, Ascent Solar Technologies/EnerPlex, GoalZero, D.Light Designs and Celliant are among the companies that will participate in the first ever Charged
Smith and Wesson Sponsors NHF Day
Down through the year, Smith & Wesson firearms has a long tradition of supporting conservation efforts and this year they are once again supporting National Hunting and Fishing Day…
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