Eddie Bauer has unveiled a free iPhone app, called Eddie Bauer Adventure Guide, which lets outdoor enthusiasts look up more than 10,000 unique U.S. locations across nine different activities…
Year: 2014
Outdoor Channel Broadens Affiliate Sales Team
Outdoor Channel announced the appointment of Tim Boell as vice president, distribution & affiliate marketing…
Skullcandy Reports Improved Q2 Sales and Margins
Skullcandy, Inc. reported net sales in the second quarter of 2014 increased 6.0 percent to $53.9 million from $50.8 million in the same quarter of the prior year…
GoPro’s Q2 Revenues Leap 38 Percent
GoPro Inc. reported revenue for the second quarter was $244.6 million, up 38.1 percent compared to the $177.1 million reported in the second quarter of 2013…
Whistler Blackcomb and Icebreaker Form Strategic Partnership
Whistler Blackcomb announced a three-year retail and marketing partnership with Icebreaker…
Smith Optics Parent Reports Strong Growth in Sports Eyewear
Safilo Group S.p.A. reported sales of its Sports products, which include sunglasses and goggles made by Smith Optics, increased 18.5 percent in the second quarter, or 24.2 in currency neutral terms…
Sport Chalet Shareholders Have Until Midnight to Get Top Dollar
Sport Chalet Inc. announced that enough of its shareholders have agreed to sell their shares to Vestis Retail Group LLC to consummate a merger with the company, which owns Eastern Mountain Sports and Bob's Stores. However, time is running out for sha
PacSun’s Women’s Merchandising and Design SVP Joins Wet Seal
Christine Lee has resigned as women’s merchandising & design SVP, Pacific Sunwear of California. She plans to join Wet Seal. Brieane Breuer, PacSun's VP of women’s design, will assume the additional responsibilities of women’s merch
Steve Madden’s Q2 Sales Dip
Steve Madden reported sales in the second quarter were $295.7 million compared to $297.6 million in the same period of 2013…
Under Armour Launches Largest Ever Global Women’s Marketing Campaign
Under Armour launched I Will What I Want, its most expansive global women's marketing campaign to-date, at a press event in New York City. The campaign features an all-star roster of trailblazing female talent, including champion downhill skier Linds
Cramer Products Announces Retirement of CEO Tom Rogge
Cramer Products, a leader in sports medicine and physical education products, announced the retirement of Thomas K. Rogge, president and chief executive officer, effective Sept. 30, 2014, and the appointment of Robert Mogolov to the position of general ma
OIA Names Made in America Showcase Exhibitors
Outdoor Industry Association (OIA) named the 30 companies that will exhibit products at Outdoor Retailer's first “Made in America Product Showcase” next week in Salt Lake City…
Princeton Tec’s Global Ambitions Trigger Leadership Changes
Princeton Tec has named Brian McKinney outdoor division manager to replaced Justin Kline, who will be shifting his focus to leading International sales…
Allied Down Launches Fluorocarbon-free Hydrophic Down
Allied Feather & Down has begun marketing its fluorocarbon-free, water resistant down under the name HyperDry Eco…
Osprey Packs to Celebrate 40th Anniversary at Outdoor Retailer
Osprey Packs, Inc. will celebrate its 40th anniversary at the upcoming Outdoor Retailer show in Salt Lake City along with continued accolades for the documentary film, “Osprey Packs – Forty Years in the Making”, tracing the history of the bran
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal