Outdoor Channel announced the appointment of Tim Boell as vice president, distribution & affiliate marketing.
Boell will join the network's affiliate sales and marketing group with a focus on expanding Outdoor Channel's reach in the Eastern region. Based in New York City, Boell will report directly to Steve Smith, Executive Vice President, Distribution & Affiliate Marketing at Outdoor Channel.
Boell is a cable industry veteran with more than 30 years of experience. He has held leadership roles at large network groups, including Viacom, Showtime and Sundance. He will be responsible for generating increased distribution for Outdoor Channel's linear SD, linear HD, VOD and TV Everywhere platforms, while strengthening the value of the outdoor adventure entertainment network among its existing affiliate base.
He will work with marketing management across system operators, satellite providers and telecommunications carriers to develop strategies to bolster network awareness, viewership and subscriber growth. Boell will also oversee the Outdoor Channel’s Eastern Region sales staff.
“We are excited to have someone of Tim's caliber join our affiliate sales and marketing team,” said Smith. “As Outdoor Channel builds upon its current momentum, it's important to have the best talent in place to position us for continued growth.”
“This is an exhilarating time to join Outdoor Channel as the independent adventure network is pushing the envelope with new high-quality programming and partnerships,” said Boell. “I look forward to further cementing Outdoor Channel's position as a leader and innovator in the outdoor lifestyle category, and serving a vibrant and passionate outdoor enthusiast market that views outdoor recreation as an essential part of their daily lives.”
