Students with higher levels of school spirit perform better academically, are more civically engaged, and are happier in general than their less-spirited peers, according to research released today by Varsity Brands. This online research was conducted by
Year: 2014
Under Armour Unveils Womens’ Campaign Featuring Gisele Bundchen
Under Armour unveiled the newest chapter of its I Will What I Want campaign featuring Gisele Bundchen. Bundchen makes her debut for the brand in a film and interactive digital experience highlighting her athleticism and dedication under pressure…
Texas AandM Partners with Knights Apparel on Costco Promotion
Texas A&M University will partner with collegiate apparel supplier, Knights Apparel, to launch the Costco Back-to-College Tailgate Roadshow featuring Aggie Gameday apparel…
Deckers Changes Corporate Brand Identity
Deckers Outdoor Corporation said it is changing its corporate brand identity from Deckers Outdoor to Deckers Brands and unveiling a new corporate logo. The move reflects the growth and expansion of its direct-to-consumer footprint and evolution of its omn
Athleta Debuts at New York Fashion Week
For the first time ever, Athleta on Wednesday showed a collection at New York Fashion Week…
The Buckle’s Comps Up Slightly in August
The Buckle, Inc. reported comparable store net sales increased 0.8 percent in August…
Marin Mountain Bike Names Holmes Brand Director
Marin Mountain Bikes Inc. has hired Chris Holmes as brand director, a position that makes him responsible for establishing and coordinating all of Marin’s marketing activities…
Liberty Mountain Hires New Sales Group
Liberty Mountain, an independent distributor of technical outdoor products and climbing brands in the U.S. has added Ascension Sales Group as an outside rep firm…
PVH’s Q2 Revenues Climb 4 Percent
PVH Corp., the parent of Speedo, reported second-quarter earnings rose 8.7 percent to 125.5, or $1.51 a share, topping its guidance between $1.40 to $1.45. The company, which also owns Calvin Klein and Tommy Hilfiger, reaffirmed its full year non-GAAP EPS
iHunt App Joins Altus Family
Altus, headquartered in Grawn, Michigan, has acquired iHunt, an app that features high-quality animal and hunting calls with no audio noise…
Germany’s Zalando.com Preparing for IPO
Zalando, Europe's leading online retailer of footwear and fashion, announced plans for an initial public offering on the Frankfurt Stock Exchange in coming weeks. The rapidly growing retailer plans to float 10 to 11 percent of its shares for about $6
RECALL: 715 Orbea Road Bikes
Avant Bicycles is recalling 715 of its bicycles and carbon frame sets because of a front fork that can crack and pose a fall hazard…
SFIA Announces Class of 2014 Future Industry Leader Scholars
Five exemplary young sports and fitness professionals have been named to the class of 2014 Future Industry Leaders Scholarship Program, the Sports & Fitness Industry Association (SFIA) announced. The class included employees from Evoshield, Adidas, Rawlin
Neiman Marcus to Open First Manhattan Store
Neiman Marcus plans to open its first store in Manhattan. The 250,000-square-foot store will open in 2018 on the west side of Manhattan…
Stride Rite Launches Shoe Donation Campaign
Stride Rite, working in concert with The Little Gym, is anticipating a donation of tens of thousands of shoes to benefit Soles4Souls, the international charity that collects shoes and distributes them to people in need around the globe…
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