Marin Mountain Bikes Inc. has hired Chris Holmes as brand director, a position that makes him responsible for establishing and coordinating all of Marins marketing activities.

Chris is someone I have known, and respected for  some time,” said Marin CEO Matt VanEnkevort. “I am really pleased to have him join our team, and have placed him squarely behind the wheel, ready to drive the Marin brand to new heights. Chris is a team player, and he will be directly engaged with our product, sales, and marketing teams.

Holmes joined Marin on August 24, bringing 18 years of experience in the bicycle industry, with a background in sales, marketing and product development. He has been influential in the success of companies such as Schwinn Cycling & Fitness, Pacific Cycle, and, most recently, Electra Bicycle Company.

I am thrilled about this new opportunity, said Holmes. I have long been a fan of Marin, and the growth and momentum that the brand has seen over the last couple of years makes this new role especially exciting.

Holmes spent his first week on the job getting to know the Marin team and products at Eurobike. He will be relocating from Carlsbad to the North Bay area this autumn.

Founded in 1986, Marin Bikes California is a pioneering, innovative bike company built and run by passionate riders. Born out of the cycling paradise of Marin County and San Francisco, were obsessed with superior design, quality, and performance.