Hi-Tec Sports USA is literally deepening roots in its adopted hometown of Portland, OR. The global sports and outdoor company, which moved its USA headquarters from Modesto, CA to Portland, OR in Jan. 2011, has partnered with Friends of Trees and committe
Month: February 2012
Five Ten Steps Up Support for AMGA
The AMGA announce that Five Ten has increased their support of the organization by becoming the AMGA's sixth Benefactor Partner. Five Ten's increased support will go towards sponsoring two, partial-tuition scholarships in 2012…
Converse Opens First West Coast Flagship Store
Converse opened its first West Coast specialty retail store in Santa Monica, CA, the brand’s third inline location in the United States. Like its stores in New York City and Boston, the location pays homage to century-plus heritage as a performance
Cycling Fatalities Fell 12 Percent in 2009
A report released in by the National Highway Traffic Safety Administration (NHTSA) found 630 “pedalcyclists” were killed in 2009, down 12 percent from the 718 fatalities reported in 2008. The stats, while delayed, may indicate that cycling adv
Obama Budget Calls for Big Boost in Land and Water Conservation Fund
Obama’s 2013 budget calls for a 3 percent increase in the operating budgets at the Department of Interior's land management agencies and a whopping 30 percent increase in funding for the Land and Water Conservation Fund. While neither proposal
Liv/giant Signs on as Official Bike for Danskin Tri Series
Liv/giant, the women’s cycling brand launched by Giant last year, has signed on as the new official bike of the Danskin Triathlon Series…
NICA Lands Jeep as First Non-Cycling Sponsor
The National Interscholastic Cycling Association (NICA) has signed a landmark corporate partnership agreement with Jeep to be the league’s Official Vehicle Sponsor. With the partnership, Jeep becomes NICA’s first platinum level partner outside
Academy Sports + Outdoors to Open Store in Jonesboro, AR
Academy Sports + Outdoors has signed on as the lead tenant for a shopping center being developed at the former fairgrounds site in Jonesboro, AR, home to Arkansas State University…
Pon Holdings Forms Bicycle Business Unit
Pon Holdings BV has formed a bicycling unit to oversee its growing investments in cycling, which now include the Gazelle and Cervélo brands as well as those owned by Germany's Derby Cycle AG….
US Outdoor Store Turns 55
Portland, OR-based US Outdoor Store celebrates its 55th year of business this year. Like many outdoor specialty retailers, the company started off selling used government-issue surplus gear and has since evolved to…
Eddie Bauer CEO Departing
Neil Fiske, who took the helm at Eddie Bauer in 2007 and tied its turn around to a return to its roots in technical mountaineering, will leave the company, according to an article in the Seattle Times…
Perry Ellis Sees Q4 Earnings Shortfall
Perry Ellis International, Inc. said adjusted earnings per share are expected in the range of 35 cents to 38 cents a share in its fourth quarter. That compares to year-ago earnings of 44 cents a share and Wall Street's consensus estimate of 47 cents
Li Ning Closes Portland Store
Li-Ning closed its Pearl District retail store last week and the company’s U.S. operations are now being run out of Chicago, a spokesman told the Portland Business Journal…
Sports Marketing South to Represent Burris and Steiner
The Burris Company announced that Sports Marketing South will be representing both the Burris and Steiner optics brands in ten southeastern states. Effective Feb. 1, 2012, the new rep group will be responsible for sales to authorized dealers and distribut
Intrepid Sportswear Announces First Athlete Endorsement Deal with Jon Brockman
NBA Power Forward Jon Brockman has signed a one-year contract to represent Seattle-based Intrepid Sportswear in various online and print materials featuring the company’s top custom sports apparel. Brockman, a Washington native who currently plays f
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal