Pacific Sunwear Names Marketing Chief

Robert Cameron has been named senior vice president of marketing for Pacific Sunwear of California, Inc.
Prior to Pacific Sunwear, Cameron most recently served as Vice President of Levi's Brand Marketing, where he was charged with modernizing the co

Board Retailers Association Shuffles Board of Directors

The Board Retailers Association (BRA), which represents 550 action sport retailers in the surf, skate, snow, wake, kite and wind industry with almost 3,000 storefronts across the country, announced changes and additions to its board of directors…

Report: Adidas’ Reebok Turnaround on Track

Adidas AG may reach a “turnaround” for its Reebok brand as margins rise, Handelsblatt, the German business newspaper, reported, citing an interview with Reebok's head Uli Becker. New products such as its EasyTone toning collection are expected to imp

Learn a Snow Sport Month Launches

For the second straight year, Learn a Snow Sport Month officially kicks off this week with free or discounted learning programs offered by alpine ski and snowboard resorts as well as Nordic centers throughout the U.S. Governors from 14 states have issued

END Footwear Co-Founder Launches LUME

Andrew Estey, former END Footwear co-founder and award-winning footwear designer, announced the launch of LUME, a premier active-lifestyle brand focused in the fusion of health and wellness…

Golf Rounds Soar in November

According to Golf Datatech, rounds for the US were up 15.8% in November versus the year-ago month. In November 2008,
rounds were down 6.7% from 2007. On a YTD basis so far in 2009, rounds are down -0.2% from 2008…

Freedom Group Acquires Barnes Bullets

Freedom Group, Inc. through a wholly owned subsidiary has entered into a purchase agreement to acquire certain assets of Barnes Bullets. The transaction closed on Dec.31, 2009…

Bushnell Wins Injunction

As of Dec. 30, Bushnell said the U.S. District Court of Kansas has granted the request from Bushnell to preliminarily enjoin Brunton and Lanshuo from selling certain laser rangefinders. Bushnell previously filed suit against these parties for patent infri

AFFTA Announces a New Industry Trade Show for 2010

The American Fly Fishing Trade Association (AFFTA) board of directors unanimously voted Tuesday Dec. 15, 2009 to endorse the formation of a new independent fly fishing trade show. The International Fly Tackle Dealer (IFTD) show will debut at the Colorado