Guru Apologizes to Cervelo

Cervélo Cycles announced that their slander action
initiated against Guru has been settled. As part of the settlement Guru’s president Tony Giannascoli has offered a written apology in which he apologizes for “untrue statements” made by his sales staff. H

SIA Wins Two SNAP Awards

The SIA was recently awarded two bronze awards from the Society of National Association of Publications (SNAP) for collateral pieces promoting the 2004 SIA SnowSports Show. SIA received these accolades in the multi-piece campaign and single piece categori

Reebok Completes Offering

Reebok International has completed its offering of $350 million of 2.0% Convertible Debentures due 2024, which includes the exercise by the initial purchasers of their option to purchase an additional $50 million aggregate original principal amount of deb

Collegiate Pacific Revises Q3 Guidance

Collegiate Pacific stated that operating income for the Quarter ending March 31, 2004 is expected to “Materially exceed” previous estimates of $1 million. The company said it is seeing signs of strong operating leverage as it moves into the second half of

Ritchey Hires New Retail Sales Manager

Ritchey has hired Pat Smith as Retail Sales Manager to manage its independent sales force that serves direct sales to retailers. Ritchey sales have increased at a rapid rate, chiefly due to Break-Away Bike sales and multiple product releases in the past 7

Indigo Expands Sales Force

Indigo Equipment has hired three new sales representatives to cover the Rockies and Midwest territories for the growing Indigo brand, the company announced this week. Steve Srednick and Bobbi Bensman will represent Indigo in the Rockies, and Bill Gange wi

Galyans Opens Denver Area Store

Galyans Trading Company is set to celebrate the grand opening of its 84,000 square foot sports and outdoor adventure store April 30 at Belmar Center, a newly developed lifestyle center six miles west of downtown Denver. The store is the fourth in Colorado

Life Link Adds Bert Hopp to Rep Force

Life-Link Backcountry Travel has appointed Bert Hopp, President of Hopp Outdoors LLC, as the new sales representative for Michigan, Indiana, Ohio and Kentucky.
Bert has extensive experience in Outdoor Industry Sales, as well as Life-Link Bert represents: