Ritchey has hired Pat Smith as Retail Sales Manager to manage its independent sales force that serves direct sales to retailers. Ritchey sales have increased at a rapid rate, chiefly due to Break-Away Bike sales and multiple product releases in the past 7 months, including an array of top of the line carbon components, cites Steve Parke, Ritchey’s U.S. General Manager.

“With numerous hot-selling products, and top Euro teams putting Ritchey components in the spot light, we are having the enviable challenge of keeping up with our sales. Pat is a welcome addition to our team, “he said.

Smith’s background is a solid 15 years at Marin, serving in multiple positions. He joins Johannes Schmidt to head up this department. Schmidt will take over management of sales to Frame builder accounts.

“The position at Ritchey was enticing, in that I would be working for a company that was around in the beginning… I also like the fact that Tom Ritchey is still doing what he does best, designing,” Smith said.

Ritchey’s new product lines and performance highlights can be viewed at the newly redesigned website ritcheylogic.com.