180s named CGPR as its public relations agency of record, effective immediately. CGPR will support key product launches to include the 180s ear warmers, gloves, accessories, apparel, and licensed product including NCAA, NFL and NHL.

“CGPR is not only highly versed in technology focused products and communicating those features and benefits to consumers, but also in developing PR strategies that drive sales,” said Keith Scully, marketing and merchandising director for 180s. “With many strategic announcements in the pipeline for 2009, we feel well prepared with CGPR as part of the team.”