Zappos.com formally introduced Zappos for Good, a longstanding department dedicated to fostering Zappos’ community and charitable efforts. Having supported a variety of causes over the years, Zappos for Good’s primary mission is to spread happiness and celebrate the good in everyone while encouraging employees to be the good they want to see in the world. This bold mission is supported by a series of new and ongoing programs and partnerships including GIVE, by Zappos for Good, Pawlidayz, Friends On Us Fridays and many more.

“Our goal is to deliver happiness. We work to achieve this through out of this world customer service and by enriching our communities. While we’ve done a ton of work to date that we are very proud of, the official launch of Zappos for Good will allow us to continue our existing initiatives while extending our efforts to deliver happiness where it’s most needed. Zappos for Good is our way of spreading happiness, and nurturing and celebrating the good in everyone” said Steven Bautista, head of Zappos for Good.

Zappos For Good focuses on a few major areas including:

  • Charitable Donations: GIVE, by Zappos for Good, is a series of partnerships with charities that accept new and used goods to make the world a better place and help build future heroes. The GIVE program makes donating easy; simply download a shipping label, drop off the donation at a UPS store and Zappos for Good will cover the cost of shipping. Current partners include Soles4Souls, Kids In Need Foundation and Spread the Word.
  • Animal Advocacy & Adoption: With countless dogs coming to work each day at the pet-friendly Zappos campus, animal advocacy is near and dear to many in the Zappos family. As such, Zappos has long supported animals in need and has helped thousands of four-legged friends find safe and loving homes through its annual Home for the Pawlidayz campaign in which Zappos sponsors adoption fees at shelters across the country through the weekend of Black Friday. This campaign continues to grow each year, with the launch of Friends on Us Fridays, which took the offering of free adoptions from one weekend and expanded it to encompass 15 states and 36 cities nationwide every Friday from August 11 to November 24with the hopes to increase Gross Domestic Happiness in the U.S. New developments will continue to be announced later this year.
  • Sustainability & Environmentalism: For the past two years Zappos has achieved carbon neutral status for all of their corporate flight and travel activities and has participated in beach clean-up days across the country. The Zappos for Good team will be implementing additional sustainable business practices at Zappos while acting as an advocate for environmental sustainability in the retail industry.

In addition to campaigns, partnerships and events, Zappos for Good will be curating an inspiring speaker series in Las Vegas. The series kicked off in August with Cesar Millan and Lisa Vanderpump and will continue throughout the year and into the next. For more information on Zappos for Good and its future initiatives, visit zapposforgood.org.

Photo courtesy Zappos