Brooks Running promoted Carson Caprara to senior vice president of footwear. In his new role, Caprara will lead all footwear design, development, product management, and merchandising for the brand’s global business, which “exceeded $1.2 billion in revenue in 2022.”
Brooks said the step marks a continued evolution in Caprara’s long career at Brooks. He joined the brand in 2005 as a field marketing rep and grew to roles in sales and footwear product management. Most recently, Caprara was the vice president of footwear product management and merchandising, reporting to Patrick Pons De Vier the senior vice president of footwear, who left the company for personal reasons.
“We are fortunate to have a deep bench at Brooks with talented and hard-working people across the team,” said Jim Weber, Brooks CEO. “Carson’s runner-focused, learning mindset has helped lead us through times of changing runner expectations. His fingerprints are on many of our successes across the nearly two decades of his tenure with the brand.”
Caprara’s background as a competitive runner and deep industry knowledge has influenced his career. With Pete Humphrey, vice president of footwear research and development at Brooks, he helped to develop to incorporate the body’s mechanics in motion and the various experiences runners seek when choosing performance running products—leading to Brooks’ GuideRails and GlideRoll technologies, foundational to Brooks’ ethos.
Caprara launched and has overseen Brooks’ innovation accelerator, the BlueLine Lab. He founded the Brooks Run-Sight Lab, applying Stanford d.school’s Design Thinking method to Brooks’ consumer insights work.
Photos courtesy Brooks
