Eleven-Time World Surfing Champion and entrepreneur Kelly Slater has launched his new sustainable and performance-based footwear brand KLLY.

Discovering a niche opportunity in the footwear industry, Slater developed a sandal that can stand up to the rigors of daily wear and outdoor adventures and at the same time, helps to reduce the environmental impact of the fashion industry. The first product in the KLLY line is a flip-flop sandal, influenced by Slater’s renowned surfing career with additional styles planned for later this year. The shoe is made from recycled material and uses BLOOM technology, which is derived from algae and provides a high level of cushioning, durability, responsiveness and water resistance.

“I’ve spent a majority of my career chasing the perfect wave and in that time I’ve also been acutely aware of the impact that our actions have on the planet,” said Kelly Slater. “With KLLY, I wanted to create a performance-driven sandal that not only reflects my passion for surfing and the ocean’s influence on my life, but also embodies my commitment to protecting it.”

Photo courtesy Kelly Slater