Zuke's, the maker of all-natural treats and chews, hired Michael McCarthy as its marketing director.

With over 16 years of marketing experience in various management roles with top-tier companies such as Nestle USA and Horizon Organic Dairy, McCarthy brings a wealth of experience to the role, promising a strong growth trajectory for Zuke's through strategic marketing programs and branding initiatives. While at Nestle, McCarthy turned around a declining business in less than a year. 

As McCarthy begins his strategic revamp of Zuke's marketing initiatives, his initial focus will be to clearly define the target consumer and help to further articulate Zuke's brand essence.  As the key purveyor of all consumer touch points, he will also work to bring the Zuke's brand to life with break through marketing programs that align with key product attributes and resonate with the target consumers.

“We are bolstering our marketing, branding and innovation efforts, and Michael's wealth of experience promises to open new doors for the Zuke's brand and our exceptional products,” said Patrick Meiering, founder and CEO of Zuke's.  “I look forward to working closely with Michael and his team to further the brand awareness and perception of Zuke's, from our product to our company to our vision and values.”

“I am excited to join a team of passionate individuals and help accelerate the growth of a pioneering company,” said Michael McCarthy, newly appointed marketing director for Zuke's.  “My consumer-centric approach to marketing will help us more clearly define our consumer and engage them in new ways.”