ZG Collective LLC, a newly formed business focused on North American distribution of premier outdoor, snowsports, cycling, and active lifestyle brands, will launch several global brands in 2015. Founded in late 2014, ZG Collective will aggregate international brands and manage ERP/CRM, sales, marketing, web, and brand building to support its partners.
“We are preparing to launch a host of global brands under the ZG Collective umbrella that will make significant impacts in their vertical markets in the coming months,” says founder and CEO Jarka Duba. “Our mission is clear. We will build, buy and grow brands we believe in.”
Duba most recently served as the North America managing director for POC, where he imported the Swedish skiing and cycling helmet and accessories brand to the U.S. and oversaw its ascension to market leader in helmets for competitive skiing.
Joining Duba at ZG Collective are co-founders Josh Fonner, COO, Nelson Riley, director of technology, Zach Berman, VP of business development, and Marina Chiasson, director of operations.
Fonner also joins the ZG Collective team from POC, where he most recently served as North American bike sales manager. Riley brings software engineering and design acumen from San Francisco-based Hack Reactor and Aspen-based digital agency, LaunchProto, and Berman brings sales and marketing experience from his previous role as associate publisher of Freeskier Magazine. Chiasson is the entrepreneur behind Temerity Chocolates, a boutique chocolate and truffle brand.
In addition to distributing global brands within North America, ZG Collective will create and acquire select brands in order to meet specific market needs and enable rapid growth, delivering competitive advantage via experienced management, resources and support.
ZG Collective has retained Backbone Media, a public relations and media agency, to manage the communications strategy and public relations outreach of its brands starting in March 2015.
ZG Collective, LLC is a group of talented entrepreneurs that are passionate about building brands they believe in. Located in the hub of the outdoor industry in Aspen, Colorado, ZG Collective houses several brands within the outdoor, snowsports, cycling and consumer product industries that align with the interests and passions of its founders. ZG Collective’s team of in-house experts support and grow their brands with ERP/CRM, marketing, PR, web design, and direct to consumer sales/marketing services. For additional information, please visit the Company’s website at www.zgcollective.com.