Zeal Optics announced that Jesse Colombo joined the company as North American director of sales, effective March 28. He was at Maui Jim.

In the role, Colombo will draw on his industry experience to structure the sales strategy for the brand and develop a coordinated approach for growing its North American business.

“In addition to spending many years as one of the top Maui Jim account executives, Jesse has strong outdoor and action sports industry experience,” said Zeal President Ben Peters. “He has been instrumental in growing sales at Maui Jim by partnering with numerous accounts of all sizes and fostering growth through incredible service and tailored approaches to meet each retailers’ business needs. More importantly, he is drawn to Zeal’s company pillars of corporate responsibility, quality and customer service. We have no doubt he will bring our brand into a new realm of success.”

Colombo will focus on supporting and growing ties with Zeal’s existing retail base across the sun, goggle and optical channels with its new line of products and technologies across its Z-Resin, See Grass, Auto Sun and Metals Collections.