Zeal Optics has retained Backbone Media to handle their public relations efforts. Zeal will partner with Backbone to oversee media communications and promotions of their current and future products.

Former professional athletes and the founders of Zeal Optics, Wink and Michael Jackson are product designers themselves and use their athletic background to create the most innovative, performance based products. Backbone will be tasked with promoting their new frame designs, materials, lens colors and treatments.

“Bringing Backbone on board to spearhead our PR efforts will allow us to achieve our goals of further educating consumers about Zeal Optics. We are excited to utilize Backbone¬ís fresh perspective and creative ideas in managing our media relations,” enthused Wink Jackson.

“We are thrilled to collaborate with Zeal Optics in promoting their sunglasses and goggles,” states Penn Newhard at Backbone Media. “They blend their own novel designs with interchangeable Rx lenses, incredible technology and style.”