Zanders, the female-owned distributor based in Sparta, IL, hired Caleb Barnett for business development.
Barnett will work with key Zanders management staff to drive strategic growth opportunities, strengthen key partnerships and expand the company’s reach into emerging markets nationwide.
“With a strong background in sales leadership, marketing and channel development, Barnett brings a results-driven approach to an already accomplished team,” the company said in a media release.
“We’re excited to have Caleb on board,” said Danny Siegler, president and COO of Zanders. “His energy, industry knowledge and ability to build lasting relationships align perfectly with where we’re headed as a company. He’ll play a key role in accelerating our growth initiatives and delivering greater value to our dealer network.”
Before joining Zanders, Barnett oversaw marketing, key accounts and ballistics testing over four years at Underwood Ammunition.
“His passion for the shooting sports, 2A advocacy and deep industry connections make him uniquely positioned to support Zanders’ mission of being the distributor dealer’s trust,” the company added.
“Business as usual will put you out of business,” offered Barnett. “I am excited to join the Zanders team as we share many of the same values and goals, and I can’t wait to help take Zanders to the next level.”
Images courtesy Zanders
