Yogasmoga, the designer, manufacturer and retailer of Yoga inspired athletic apparel and accessories, opened a new store in Brentwood, CA, which will be the brand’s first retail location in California. The store doors will officially open on Wednesday, Nov. 5 with a grand opening style launch event.
“Weve meticulously designed every aspect of Yogasmoga to embody the soul of yoga-from the top quality fabrics, innovative colors and designs, product technology, store design and our Namaskar foundation of giving,” commented Tapasya Bali, Co-Founder and COO. “The name Yogasmoga is a nod to our Indian culture where it’s common to rhyme words. YOGA is the genesis of our company and SMOGA refers to “things that go with YOGA” since we hope to bring a little more than just yoga into our consumers active lives.”
“Los Angeles is the ultimate melting pot for all things relating to yoga. We are thrilled by this opportunity to join the fitness and yoga community in Los Angeles. The shoppers that come to San Vicente Boulevard have an excellent eye for quality, function and fashion and we are looking forward to suiting their fitness and lifestyle needs with the very best in technical athletic apparel,” said Yogasmoga Founder and CEO Rishi Bali.
“The retail presence in California is a natural extension of the footprint that the company already has in California,” said Bali, pointing to the research and development facilities in California that develop the company’s best in class fabric technology Aurum®, Koura®, and Airh®.
“California has the world’s most stringent environmental standards and we are tremendously proud our product is Made in the USA and adheres to the highest quality standards. The superior fabric technology that we are developing in California is clearly evident in our higher quality product,” said Bali.
“The 2,500 square foot Brentwood store located front and center on San Vicente Boulevard allows Yogasmoga to showcase their broad product mix and offer a unique retail experience, offering unique apparel for both men and women. We expect this location will be a huge success for the brand and follows the recent opening of the East Coast flagship in Greenwich, CO
where store sales are above projections. Lansco Corporation, Yogasmoga’s national broker, is exploring numerous markets across the country and plans are underway to add 10 additional sites,” commented Robin Abrams, Executive Vice President and Amie Claps, Director of The Lansco Corporation. Lansco partnered with Philip Klaparda from Dembo Realty to secure the West Coast flagship site for the lifestyle brand.
Founders and siblings Rishi and Tapasya Bali have an authentic and passionate connection to yoga having grown up in the Himalayan region of India. After busy careers on Wall Street they have found true joy and balance by combining their business sensibility with the principles, spirit and practice of yoga to create the Yogasmoga lifestyle brand.
“We could have opened a store in New York City, which is where we are headquartered but we specifically chose Brentwood, CA and Greenwich, CT as we want to be close to our core audience,” said Tapasya Bali.
