YNIQ Sweden (Spoxury TR Group AB) announced the formation of its North American distribution, YNIQ North America, under the umbrella ownership of Wedge Brands, LLC, formerly ZG Holdings.

Lindsey Vonn, the famed female alpine racer in World Cup history who joined YNIQ as spokesperson and stockholder at the beginning of the year, said: “I’m super-particular about brands I choose to work with and YNIQ’s design detail and quality are totally on another level. I couldn’t be happier to be so closely involved with the products and the team going forward.”

Jarka Duba, CEO of Wedge Brands, will be overseeing a rapidly expanding portfolio of premier brands.

Duba said, “We are beyond excited to have the opportunity to bring such an extraordinarily technical, sport luxury brand to North America, and we look forward to seeing the reception to YNIQ,” said Duba, who also remarked, “and on the management side for the brand, we are really pleased to have enlisted two extremely experienced snowsports industry veterans, David Currier and Heather Crawford, as Co-General Managers.”

Both Currier and Crawford formerly had long stints at Smith Optics.

Mathias Ingvarsson, president of YNIQ Sweden, said, “We couldn’t have imagined a more ideal team and established business model to help us attain the vision we have for the brand in North America.” He also emphasized the point, “it goes without saying our most authentic and important team member for the brand’s worldwide image and growth is Lindsey Vonn.”

Photo courtesy YNIQ