Yeti announced new partnerships with some of the nation’s most historic mountain resorts, including: Jackson Hole Mountain Resort, Squaw Valley Alpine Meadows, Copper Mountain, Killington Resort, Mt. Bachelor Village Resort, and Steamboat Resort.
As part of the multi-year partnerships, Yeti becomes the official cooler and drinkware brand of the well-known resorts, stretching coast to coast. Skiers, snowboarders and outdoor enthusiasts will enjoy Yeti products through a variety of touchpoints. Staple products including the Yeti Tundra, Hopper and Rambler will be integrated into bars, restaurants and sundecks.
Resort visitors will be able to utilize Yeti products at on-mountain lodging facilities and hydration stations and will be able to purchase Yeti products at resort retail locations. Ski patrol members will be outfitted with Yeti products to ensure that first-aid supplies remain fresh and that patrollers have the products they need to maintain peak performance while on the mountain.
“We’re extremely proud to partner with these distinguished resorts,” states Matt Reintjes, CEO at Yeti. “These resorts are icons within the outdoors community, and they are a perfect location for our products to be used. We look forward to growing with and contributing to the authentic mountain culture upon which each of these destinations is built.”
Photo courtesy of Yeti