Yeti Cycles recently expanded the company’s sales and purchasing departments with the hire of Nat Campbell as National Sales Manager, Amanda Bell as International Sales Coordinator and Kristin Glovac as Purchasing Coordinator. The two coordinator roles are new positions intended to better facilitate growing sales demands and expanding purchasing needs.
Nat Campbell comes to Yeti after several years at Scott Sports, working domestically in their Idaho office before moving to Scott’s global headquarters in Switzerland to work in International Sales and Brand Development. Prior to his time at Scott, Campbell spent years working in bike and ski shops, developing a foundation of experience in the active sports industry.
With a personal background in bike racing, Campbell notes he was attracted to working for Yeti because of the high level of product technology as well as the brand’s authentic heritage.
“While Yeti continues to advance mountain bike technologies by bringing innovative and creative design and engineering solutions to the table, the company has maintained a unique identity, stayed true to who they are, and cultivated a tight community of passionate employees, athletes and customers,” Campbell said. “That isn’t something you see often.”
As Yeti’s national sales manager, Campbell says he is looking to maintain the brand’s reputation and provide dealers the tools they need to reach the end consumer effectively. He is also focused on replicating the market penetration Yeti currently has in the Rocky Mountain region a the national level in both the bike and apparel categories.
These new hires bring experience from the bike industry as well as from the tech and craft beverage industries. Amanda Bell is marrying her history as a craft beer professional with her passion for mountain biking. A veteran of the tech industry, Kristin Glovac become especially intrigued by Yeti by participating in the Yeti-sponsored, women-forward Beti Bike Bash events. Yeti president, Chris Conroy, was quick to point out the value of a team with diverse experiences.
“Yeti’s expansion and momentum is going to continue to be fueled by team members who can bring new sensibilities to our industry,” said Conroy. “Equally important, our new crew is bringing a ton of dedication and zeal to our brand and to mountain biking in general.”