GSI Outdoors, a supplier of outdoor cooking and dining products, has retained Yates Outdoor Sales headed up by Kevin Yates to oversee sales and marketing efforts in Ontario, Canada, effective January 1, 2010. The announcement was made by Mike Glavin, sales and marketing director for GSI Outdoors.
Yates will focus on strengthening the GSI Outdoors brand in Ontario by building dealer relationships and developing targeted product assortments that fit the needs of their market. Along with GSI Outdoors, he represents several other innovative outdoor technical brands including Marmot and Garmont.
“GSI Outdoors is well positioned for growth in Canada and I feel that Kevin will play an integral role in achieving our goals of increased sales and deeper market penetration,” commented Mike Glavin.