Yamaha Motor Corporation, USA, has informed its Yamaha eBike dealers that it is withdrawing from the e-bike business in the U.S. and will cease selling e-bikes at the end of 204.

In a letter sent to Yamaha eBike dealers obtained by SGB Media, the company said it is committed to supporting the dealerships to sell down inventory by extending its “Fan Promotion” program through June 30, 2025, where customers can receive up to 60 percent off the purchase of a new Yamaha eBike.

Yamaha will continue to provide parts, service and customer support in the U.S. now and in support of its limited 5-year warranty.

See details in the letter sent to dealers below:

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Dear Yamaha eBike Dealer,

We want to thank you for your partnership and for your business in purchasing and retailing Yamaha eBikes, and for proudly representing the Yamaha brand. However, as you know, the combination of a post-COVID oversupply within the entire bicycle industry, coupled with a significant softening of the market, has resulted in a particularly challenging business environment where it is extremely difficult to achieve a sustainable business model. Given these market conditions, we regret to inform you that Yamaha has made the difficult decision to withdraw from the U.S. eBike business and cease wholesaling units effective the end of this year.

Yamaha Motor Corporation, U.S.A. (YMUS) entered the U.S. eBike market in 2018, and we have enjoyed the opportunity to partner with you these past six years to sell exciting, high-quality, all-road, mountain, and fitness/lifestyle eBikes.

We will continue to support your dealership in the sell down of your inventory by extending the current ‘Fan Promotion’ program where customers may receive up to 60% off their purchase of a new Yamaha eBike. This ‘Fan Promotion’ program will be offered
on all units retailed and warranty registered through June 30, 2025. YMUS will continue to provide parts, service, and customer support in the United States both now and in support of our limited 5-year warranty.

Finally, we wish to express our sincere appreciation and gratitude to you and your staff for your dedication and support of the Yamaha eBike business.

Thank you for your understanding and support.

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This story was first reported by Bicycle Retailer and Industry News (BRAIN)
Image courtesy Yamaha Motor Corporation, USA