Yakima, the maker of vehicle racks for boats for bikes and sports gear, named Hi Altitude Sales and Consulting to represent the Yakima brand and product line in Colorado and New Mexico. The Hi Altitude sales team has over 20 years of combined experience,
and specializes in fine tools, hardware and accessories for the cycling,
camping, outdoor and snowsports distribution channels.
“The Hi Altitude team has a proven track record in the Rockies territory, key to Yakimas growth,” said Ross Gilsrud, western regional sales director for Yakima. “We look forward to making them a part of the Yakima family so we can better service and grow our retailers in this territory, while providing superior cargo management solutions for active consumers.”
The team, led by Ryan Overstake, includes Jason Livingston, Matt Niedermiller and Lori Maddox. In addition to representing Yakima, Hi Altitude also provides service for Cascade Designs, Granite Gear, Princeton Tec and Stanley.
