Yakima unveiled www.Yakimadealer.com, its enhanced dealer website enabling retailers greater accessibility to check inventory, place orders and track order status around the clock. 


As an incentive, Yakima will offer its retailers a two percent discount for each online B2B order.

“It offers retailers a sweet and easy tool that saves time and money and provides a more effective and efficient ordering process,” noted Ron Ten Berge, vice president of sales and business development for Yakima.


Using CenterStone B2B software, Yakima retailers are able to process orders on their own as well as review online order proposals from sales reps. In addition, retailers with frequent orders of the same product can utilize templates for replenishment orders. Yakima retailers already using the CenterStone tool through other suppliers will need only one log-in, making it easier to place orders by simply changing vendor selection. 


“Retailers want quick, easy access to information that will drive their sales,” said Cherie Appleby-Lannan, director of Yakima customer service. “Retailers are able to check inventory around the clock without having to pick up the phone. They can cut and paste orders from their own system and can do this per their own schedules, without having to rely on Yakima during its operating hours.


This automated order process provides Yakima’s retailers with improved accessibility and customer service,” continued Lannan. “It also allows Yakima’s customer service department the opportunity to better service retailers’ technical product needs more efficiently.”