Yakima Products, Inc. has hired Jason McGibbon as senior director of sales, North America. McGibbon will also be a member of Yakimas executive team.
McGibbon is responsible for driving the execution and implementation of the sales strategy for the companys three-brand portfolio of Yakima, Whispbar and Prorack in the United States, Canada and Latin America. He will also manage the overall relationship with outside sales agencies, regional sales and marketing representatives and the companys customer service department.
“Jason is a tremendous addition to the Yakima team and will provide creative and innovative insight from his industry related experience as we continue to grow and develop the Yakima brands, products, channels and markets, said Mark Reis, Yakima CEO. Were excited to have the strength of his sales experience leading our sales team, as well as his knowledge to help develop and execute our growth strategies and initiatives.
McGibbon has more than 12 years of experience with global brands and has held sales leadership positions at Mountain Hardwear, New Balance Performance Outerwear and The North Face. He was also vice president of sales at American Recreation Products, where he managed the global sales effort for multiple outdoor brands, including Sierra Designs, Kelty and Ultimate Direction.
Yakima continues to be a dominant, innovative brand within the cargo management category,” McGibbon said. “I welcome the opportunity to work with our sales organization and retail partners to drive Yakima, Whispbar and Prorack across channels of distribution.
About Yakima Yakima Products Inc. is a world leader in the design and manufacturing of cargo management equipment solutions for a variety of consumers, from outdoor enthusiasts to car aficionados. The portfolios of brands include Yakima, Whispbar and Prorack.
Each of the brands offers a variety of cargo management products, including racks for bikes, boats, ski equipment and other gear, cargo boxes and bags and high performance multi-sport trailers.
Yakima Products, Inc. global headquarters is in Beaverton, Oregon.