XS Sights announced the promotions of Zack Kinsley to vice president of business development and Addison Monroe to marketing manager.

As vice president of business development, Kinsley is responsible for creating and implementing plans to increase existing business and for developing new business opportunities to grow market share and brand awareness. He will track new markets and emerging trends, spearhead strategy on new products and services and work with leadership on strategic sales and marketing initiatives.

Monroe will oversee all marketing initiatives for the company to include advertising, sponsorships, its ambassador program, web content creation, and graphic design and photography.

“I could not be prouder than to announce the promotions of Zack to vice president of business development and Addison to marketing manager,” said Kellie Brunn, co-owner, XS Sights. “Zack’s proven solutions-based approach is an integral part of our innovation, profitability and growth initiatives. He works closely with all of Team XS to grow our brand, and this role will allow him to focus on the long-term strategic direction of XS.”

Brunn continued, “Addison is a pleasure to work with and has demonstrated her talents as she has taken on more responsibilities in marketing this past year. She is an excellent representative of our company and will hit the ground running in her new position.”

Photo courtesy XS Sights