Xponential Fitness, Inc. announced that it has completed the divestiture of CycleBar and Rumble to Extraordinary Brands, LLC., the parent of fitness boutique franchises Row House, Neighborhood Barre, Purvelo Cycle, and Eat The Frog Fitness.
Terms of the transaction were not disclosed.
At the close of 2024, CycleBar had 204 operational studios and had sold 565 licenses globally. Rumble had 103 operational studios and 394 licenses sold globally.
Mark King, CEO of Xponential Fitness, stated, “Divesting CycleBar and Rumble is consistent with what we emphasized during our Investor Day in New York. We will focus our time and capital on the brands that drive profitability both today and in the longer term. We are committed to putting our franchisees first, while enhancing our operations, growth and member experience.”
Xponential said it will work closely with Extraordinary Brands to help facilitate a seamless transition experience for CycleBar and Rumble franchisees.
Houlihan Lokey acted as the financial advisor in connection with the transaction. Terms of the transaction were not disclosed.
Xponential’s go-forward franchises will include Club Pilates, StretchLab, YogaSix, Pure Barre, and BFT.
Extraordinary Brands was formed in 2022 when Paul Flick, the founder and CEO of Premium Service Brands (PSB), a franchisor of niche home services brands, acquired the indoor cycling concept Purvelo Cycle. The company has since acquired Eat the Frog Fitness in April 2024, Row House in May 2024 and Neighborhood Barre in August 2024. The company, based in Charlottesville, VA, plans to offer a portfolio of brands including Pilates, spin, barre, HIIT, and recovery concepts.
Image courtesy CycleBar
