Xponential Fitness, Inc. hired Bob Kaufman as president of international to lead its global fitness boutiques, of which it has over 350 international locations.
Kaufman joins the company with over 25 years of industry experience. HE previously led global franchising efforts at Tower Records, The Coffee Bean & Tea Leaf, and, most recently, Mathnasium.
Xponential also reported signing several multi-brand deals in new and existing international markets:
- Existing Master Franchise Partner for Kuwait, Active Franchise Management Company, has signed a new Master Franchise Agreement in Qatar to develop Club Pilates, Rumble, StretchLab, and AKT studios.
- Xponential expanded into Asia and Europe with new multi-unit franchise agreements for Body Fit Training (BFT), its group strength training brand, in Hong Kong, Malaysia, Scotland, and Spain. Xponential operates in 23 countries globally.
“International expansion is a key strategic driver of Xponential’s growth and the value we’re creating for shareholders,” said Anthony Geisler, CEO of Xponential. “Bob is a true industry veteran with a long-standing history of international franchising success, and we’re thrilled to have him lead our already impressive international team. We look forward to leveraging his expertise as we continue to grow our international presence.”
Xponential Fitness’ brands include Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, Stride, Rumble, and BFT.
Photo courtesy Xponential Fitness
