Xero Shoes hired John Wadley as VP of product development. He comes to the company from VF Corp.’s Altra brand, where he was director of product innovation and sustainability.

“We’re excited to welcome John to Xero Shoes, where he will be a great addition to the product creation team,” said Dennis Driscoll, chief product officer. “He brings a ‘can do’ spirit and has experience successfully navigating the type of rapid growth Xero Shoes has been experiencing.”

Wadley is responsible for leading Xero Shoes product development team and as a liaison between product design, product management and operations. He has extensive knowledge and experience in performance running, trail running and hiking shoe construction.

At Altra, he helped to fuel brand growth in the ten years he worked for the company, including as a senior footwear developer and, most recently, as director of product development and sustainability under VF Corp.