Twisted X Global Brands, the manufacturer of Western footwear, announced it promoted Clayton Smith to senior director of sales. 

Smith had been director of marketing for the company and held various marketing roles with Justin Brands, Inc. before joining Twisted X.

As Senior Director of Sales, Smith manages Twisted X Global Brands’ Western products, including Twisted X and Black Star.

“Clayton has been a valued member of the Twisted X team for more than a year, and we are confident that he will continue to thrive in this new leadership role,” said Twisted X CEO Prasad Reddy. “Through Twisted X’s growth as a company, we haven’t lost sight of our Western roots. With his diverse background and industry knowledge, we know Clayton will honor Twisted X’s rich Western heritage and our commitment to producing high-quality products that our customers love.”