Jaco, the performance sports brand, announced that UFC Octagon Girl, model and television personality Arianny Celeste has joined Jaco as its newest brand ambassador. Celeste is a fan favorite in the UFC, and is known around the world as one of the most popular, long-standing representatives of the fastest growing sport in the world.
“We are thrilled to have Arianny Celeste join JACO as a spokes model and brand ambassador,” said Glenn Robinson, chief executive officer of Jaco. “With her natural beauty, athleticism and warm personality, I think Arianny is a perfect fit to represent JACO's hybrid training women's line. I look forward to working with her in 2012 and to creating clothing that carries her influence and persona.”
Celeste will assist in the development of the emerging women's line and give creative input, and will also appear prominently on the Jaco website, as well as in ads, videos, and public relations campaigns. She joins “Suga” Rashad Evans and the NFL's Jonathan Vilma, New Orleans Saints linebacker, as a fellow brand ambassador.