X-Vision Optics, a Red Wing Gear Company, hired Rick Alsen as national sales and marketing manager.
Alsen is a 29-year outdoor industry veteran, having grown companies including Sportsman’s Guide, Woods and Water and Gardner Sales. Alsen will oversee sales and marketing, imports and procurement.
Before joining X-Vision Optics, Alsen was the national sales manager for Beavertail Products, where he developed and implemented strategies and processes to facilitate rapid growth and profitability. He also developed and executed strategic plans to achieve company sales targets, margin growth and created marketing plans to increase yearly sales.
“Rick brings vast amounts of brand growth and industry knowledge as well as an excellent reputation for performance to this role, and we know that he will be a tremendous asset for helping to grow X-Vision Optics’ capabilities,” said Chris Shimek, partner and Red Wing Gear co-founder.
