EBay, Inc. has acquired TCGplayer, a marketplace for collectible card game enthusiasts, for $295 million.

TCGplayer will continue to operate autonomously. This acquisition complements the company’s “focus category strategy and furthers the company’s commitment to trading card enthusiasts, providing eBay with strategic omnichannel capabilities like order fulfillment and cart optimization, maintaining its position as a desirable platform for trading card sellers, and enhancing the overall experience for all customers,” said eBay.

“EBay continues to build on our 26 years of experience in trading cards, powering local hobby stores and Main Street retailers to deliver an online destination that collectors love,” said Dawn Block, VP, collectibles at eBay. “eBay has always fueled our customers’ passion in this space and facilitated connections between buyers and sellers, and with TCGplayer, we can enhance the customer experience across categories, forge even more relationships, and cater to enthusiasts around the world.”

“This new chapter allows us to continue operating independently within eBay while also benefiting from their decades of industry experience and resources to deepen the connection between hobbyists and their communities,” said Chedy Hampson, founder and CEO, TCGplayer. “With eBay’s support, we will advance our purpose and expand our tools and services to improve the collecting experience online and in your favorite local hobby store.”

TCGplayer develops applications, inventory management tools and hardware, including robotic sorting machines, connecting hobby stores and online sellers with customers and collectors worldwide.

Over the past two years, eBay has introduced products and enhancements supporting buyers and sellers in the trading cards and collectibles category. With recent launches, including eBay vault, the company offers benefits with instant transfer, authentication, insurance, affordable shipping, and a tax-free storage location.

EBay acquired TCGplayer for a total deal value of approximately $295 million, subject to customary closing conditions, including requisite regulatory approvals, and is expected to close in Q1 2023.

Evercore is the exclusive financial advisor, and Cooley LLP is the legal counsel to TCGplayer. Freshfields Bruckhaus Deringer LLP is the legal counsel to eBay.