Worth Sports and the NCAA announced that the Worth brand has been selected as the official softball supplier for the NCAA Division I, II, and III softball championships. This exclusive long-term agreement is effective July 1, 2005.
“All of us at Worth Sports are proud to provide the NCAA with Worth brand softballs”, said David Zumbach, vice-president of marketing at Worth Sports. “This supplier agreement further enhances the Worth brand position as a major player in NCAA collegiate diamond sports. Our association with the NCAA will become an integral focus of our communication strategy in support of the Worth brand”.
“We're pleased to add Worth to the NCAA equipment supplier family,” stated Sharon Cessna, director of NCAA Championships. “Many of our member institutions have established relationships and confidence in the Worth brand, therefore, as a national office, we support Worth as our official NCAA softball supplier. Worth shares the NCAA's goals to promote collegiate softball and the NCAA Women's College World Series, which continues to grow in terms of fan attendance and championship interest.”