Worldwide Golf, the largest golf specialty retailer on the West Coast, has reached an agreement with the weekly, digital-only golf publication, Global Golf Post. The arrangement combines the golfing audiences of Global Golf Post with the golfing customers of Worldwide Golf Shops.
“This is a powerful collaboration as each respective company has an enormous consumer base with very little cross-over. Worldwide Golf Shops now will utilize Global Golf Post’s readership base to share its customer-first brand message, product launches, updates and other key messaging and Global Golf Post will grow its readership exponentially. This partnership will definitely be an asset to both parties,” commented Benn McCallister, Vice President of Marketing at Worldwide Golf.
Worldwide Golf Shops and their marketing team communicate weekly to their customers which accounts for over 1-million golfers. This agreement with Global Golf Posts adds 500,000 avid golfers which could be potentially new Worldwide Golf customers.
“In publishing, editorial content is the number #1 value and a close second is readership. The Worldwide Golf Shops customer base is unparalleled. It includes highly-targeted, avid golfers who shop FREQUENTLY. This additional readership makes Global Golf Post one of the largest and most influential digital publications in the golf industry,” stated Jim Nugent, Publisher of Global Golf Post.
Worldwide Golf owns and operates a national chain of golf specialty stores that consists of 88 stores in 19 states doing business as Roger Dunn Golf Shops in California and Hawaii, The Golf Mart in California, Vans Golf Shops in Arizona, Golfers' Warehouse in New England, Uinta Golf Shops in Utah and Edwin Watts Golf Shops throughout the Southeastern United States. Worldwide Golf has been operating Roger Dunn Golf Shops, a golf specialty retailer since 1965 and is one of the nation's largest specialty golf retailers.