I.E. Distribution, parent company to World Industries, has reached a multi-year license agreement to produce products in the skateboard category with the iconic skateboard brand, Makaha. I.E. Distribution is set to launch their initial offering along side the Makaha documentary “Makaha, The Story of the Originator,” in Spring of 2012 with a small early offering slotted for Holiday 2011. Their initial line of longboard and cruiser skateboards will continue in the Makaha brand's current distribution of independent skateboard and select
mid-tier retailers.
John Dickinson, i.e. distribution President, “We're pleased to be working with the Makaha people. While planning our growth in the longboard and cruiser category we felt it best to work with a brand that has roots in the culture. We feel that no other brand better accomplishes that but the original professional skateboard brand, Makaha.”
“We are very happy to bring the legendary MAKAHA brand to i.e. distribution for production and distribution of an all new skateboard line,” said Curt Stevenson, son of founder Larry Stevenson. “Because of our history and their understanding of and dominant position in the market, we believe i.e. distribution is the perfect company to take MAKAHA back to the marketplace as the most original and classic skate icon in existence.”
