Woolrich has named Donna Fitch as director of men's merchandising. Fitch joins Woolrich from Dickies where she was men's general manager.
Prior to Dickies, Fitch spent time with Columbia Sportswear, Eddie
Bauer, and Nordstrom.
Fitch will be responsible for the brand positioning, assortment planning, pricing and design of Woolrich's Men’s Outdoor Collection.
“Donna is a great addition to our team,” said Rick Insley, senior VP of merchandising and Licensing. “She brings a wealth of experience in outdoor and lifestyle merchandising.”
“With 182 years of history to draw from, I’m thrilled at the opportunity to develop heritage inspired pieces that are rugged, innovative, and relevant to today’s outdoor customers,” said Fitch.
The originator of classic designs like the 503 Classic Hunt Coat, Arctic Parka, and Stag jacket, Woolrich has seen renewed strength in the men's market as the plaid, Americana, and heritage trends continue to be strong.
Fitch will be moving to the greater Woolrich area.
