Peak Sport, a branded sports products company located in China and primarily
engaged in designing, manufacturing and distributing sport products
including footwear, apparel and accessories, opened its first store in the United States. The store is located at 8250 Melrose Avenue in Los Angeles.
The company also entered into a multi-year
partnership with the Miami Heat. Peak Sport's partnership with the Heat will consist primarily of camera
visible signage including identification on the team's pole pads as well
as inventory on the digital courtside system. In addition, Peak Sport
will sponsor an in-game feature, the Peak Performance Play of the Game,
at select Heat home games.
The Peak Sport brand was established
in 1989 and the company is a well-known pioneer in the sports product
market in China.
“Our partnership with Peak Sport is a natural fit considering the Heat brand appeals to a growing Chinese market,” said Eric Woolworth, President of The Heat Group's Business Operations. “Moreover, teaming up with Peak seems like the logical next step for our franchise considering the company has an existing relationship with our very own Shane Battier. We’re very happy to support and enhance that relationship, as well.”
In 2006, PEAK Sports signed Battier, a 10-year NBA veteran, to an endorsement deal. Battier has since become a national icon in China.
“This new partnership between Peak and the Miami Heat has obvious synergy,” said Battier. “Both companies are exciting and dynamic, and I am proud to represent these two great brands.”
“I am very pleased to announce our partnership with the Miami HEAT, one of the elite teams in NBA,” said Xu Zhihua, CEO of Peak Sport Products Co., Limited. “I am confident this partnership will bring improvement to and growth in many aspects of our brand.”