Portland Product Werks (PPW), which will launch the Woolrich Footwear collection in Fall 2014, appointed Sports Strategies NW, Inc. as its sales representative in the Pacific Northwest.
Sports Strategies NW, Inc. is led by Ted Carlson, who has more than 30 years of experience selling to outdoor and footwear retailers within the Pacific Northwest.
PPW will launch the debut Woolrich Footwear collection in Fall 2014 and announced in September 2013 its long-term, global licensing agreement with Woolrich, Inc. to design, source and distribute premium footwear and slipper collections for men and women.
“We are pleased to welcome Ted and his team to the Woolrich Footwear sales force,” said Sean Beers, president of Portland Product Werks. “We chose Sports Strategies NW to bring the beloved Woolrich brand to market throughout our home territory based on their experience and because their team shares our vision of establishing Woolrich as a leading footwear brand with distribution into better department store and premium independent footwear retailers throughout the region.”
“It’s such an honor to represent a storied brand like Woolrich that really resonates with retailers throughout the Pacific Northwest,” said Ted Carlson, owner of Sports Strategies NW, Inc. Carlson continued, “Our team is dedicated to working closely with the internal product and sales teams to ensure we properly and consistently develop the Woolrich brand in this territory over the coming seasons.”
Sports Strategies NW, Inc. and the entire PPW sales team will showcase the Woolrich Footwear Spring/Summer 2015 collection, which features woven-in-the-U.S.A. wool from the historic Woolrich, PA. mill, at the upcoming Outdoor Retailer Summer Market in Salt Lake City Aug. 6-8, 2014.
