Wolverine World Wide Inc. (WWW) announced the promotion of Isabel Soriano as President of International and the appointment of Katherine Cousins as global brand president of Sperry.
Soriano joined Wolverine Worldwide in 2018 as vice president and managing director of EMEA, responsible for leading all company brands in the region, including Merrell, Saucony, Sperry, Cat Footwear, Hush Puppies, and Keds. With her promotion to president of International, Soriano will oversee all international regions for WWW, including EMEA, Latin America, Asia-Pacific, and Canada. She will report to Brendan Hoffman, president, Wolverine Worldwide.
“After successfully leading our EMEA region for the past three years, I am delighted to announce Isabel’s appointment as president of International,” said Hoffman. “Her breadth and depth of experience within the industry and company, coupled with strong knowledge of key markets, makes her well-positioned to help accelerate the significant growth we are seeing in our international business.”
Prior to joining Wolverine Worldwide, Soriano was the vice president and general manager for Vans, Timberland and Kipling in South America at VF Corporation. She has also held several positions in sales, global distribution and brand growth at Timberland and Nike.
Cousins brings experience from a variety of senior executive roles in footwear, licensing and accessories. In her new role as global brand president of Sperry, she will report to Hoffman and succeed Joelle Grunberg.
Cousins most recently served as vice president and general manager of Kodiak, Terra and Work Authority at VF Corporation, leading all global functions. Previously, she led the global strategy, consumer research, licensing, and accessories functions for Timberland and before that, headed investor relations and business development for Timberland.
“Katherine’s proven track record with consumer-obsessed lifestyle brands makes her the ideal leader to propel Sperry forward, and I am thrilled to welcome her as its next global brand president,” said Hoffman. “Her deep industry knowledge and omnichannel experience will help build on the brand’s recent successes, particularly at Sperry.com and Sperry retail stores.”
Photo courtesy WWW
